Vineland Produce Auction. Agriculture is still Vineland's largest industry. The fruits and vegetables grown here are shipped across the country and all over the world. The Vineland Produce Auction is located on North Main Road. It is the largest of its kind on the East Coast. In 1931 it had 78 farm members. Today there are over 300. The Auction, or "The Block", as it is often called by locals, attracts dozens of brokers from all over the United States and Canada. In 1997 the brokers bid on 77 different types of fruits and vegetables.